BETTER
RESEARCH

BETTER

STRATEGY

INSIGHTS THAT PROMOTE ACTION
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We are a full-service market research company operating in Mexico and LatAm.

We have broad experience working with different audiences such as consumers, financial market, technology, physicians and B2B.

 

 SERVICES

Recruitment and logistics
Qual & Quant fieldwork
Ethnography
Quant & Qual analysis
 

TRY US

We adapt to your style of working in any phase that you require. We can guide or accompany your research or innovation process, generating and developing strategies and actions that will favor the success of your business.

your team for identify and develop valuable INSIGHTS
Inspiring
with your team, generating ideas, concepts and/or strategies.
Co-Creating
the proposed strategy to ensure the best results.
Validating
 
 

FACILITIES

High quality, comfortable and functional spaces for qualitative research. 

We have:
  • 2 Focus Groups Rooms (one way mirror)

  • CCTV / Client Lounge Room

  • Simultaneous translation

  • Free W-iFi

  • Focus Vision & Internal Streaming

OUR TEAM

Combines great experience, creativity, and specialization, which guarantee the success of each one of the projects we carry out.

MARU Sánchez de Lara

MARU Sánchez de Lara

Partner-Director

IGNACIO Guevara C.

IGNACIO Guevara C.

Managing Partner

MARCO Morín Villatoro

MARCO Morín Villatoro

Consumer Immersion

 

FUN FACTS

15

YEARS OPERATING 

5600+

PROJECTS ACCUMULATED BY OUR TEAM

50,000+

FIELDWORK AND ANALYSIS HOURS EXPERIENCE

12,803

COFFEE CUPS TO BE HERE
 

CONTACT US

Let us hear from you
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Mexico CIty Location:

Concepción Béistegui # 703-1,

Col. Del Valle

Del. Benito Juárez

CDMX 03100

contacto@racionalyemocional.com

Tel: +52 (55) 5536 4022

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